SUCCESS TIP: ...And tell your friends. Reduce Your Call-To-Action to One
We often clutter our call-to-action with “buy my book,” “visit my website,” “follow me,” “subscribe,” “email me,” “leave a 5 star review,” and “join my community.”
There are a couple of psychological realities when thinking about a Call-To-Action. 1) A person is 98% more likely to take an action if they are asked to take that action (simply understood). 2) When given an option or request of two or more actions a person is more likely to take no action at all.
When given choices, there is a sub-conscious demotivating interruption in the immediate action trigger, leaving space for a third or subsequent option of doing nothing. This is the easiest option.
Consider reducing your call-to-action in any given webpage, podcast or video to just one. This will help you decide what’s mos ...
Now, add “... and tell your friends.”
This becomes a very powerful second part of a single action. And it gives those who have already joined your community or bought your book an action to complete. Ask someone to tell their friends and at one point or another they will.
Example: “Become an important member of the Rubin Report community at rubinreport.com and get exclusive subscriber-only content, interact with me and the great people of the Rubin Report community in a fun, supportive environment with no trolls or nuttiness that goes on out there on the Internet. Join at rubinreport.com and tell your friends so they can enjoy the experience with us. We’d love to have you.”
You can always provide more information about the fact that you have a website, are on Twitter or have an upcoming Podcast without making the information additional calls-to-action.
Please share your thoughts, and tell your friends.
Question: With the new articles feature, will this have the same general rules of SEO as Google? If not, what's the rule set to get good results? And where does the search show? Are the articles largely for our audiences or will they draw additional folks in (assuming not set subscribers only)?
I know how to google-fu a good blog, but would be helpful to know what the rules of engagement here are. Oh, and are the articles searchable on other platforms?
Thanks!
